For some people watching the commercials during the Super Bowl is just as exciting as watching the game. Companies are expected to have their best material during these slots because of the high cost of airtime and the amount of views the commercial will receive. But how much do these times slots really cost, and how has that price changed? The graph above shows on avg how much a 30 sec commercial has cost at every Super Bowl.
In 2020 the cost of a 30 sec commercial was an average of 5.6. million dollars. The following year in 2021, the cost a commercial dipped a little with the average price at 5.5 million dollars. This decrease could be due to many factors, but the pandemic if the most likely reason. For the most recent, Super Bowl LVII, the cost of a commercial was 7 mil. Insane.
The cheapest year for a commercial was during the first Super Bowl game in 1967. The cost was only 42 thousand dollars. Since that game, the cost for commercials has gone up. The price started to dramatically increase since the 2000s. In general, the graph has an exponential pattern. Time will tell if companies will continue to participate if the airtime price continues to climb in such a extreme way.
Super Bowl Commercial Cost Graph Notes:
The x-axis (horizontal part of the graph) shows the year the Super Bowl took place, in chronological order. The y-axis (vertical part of the graph) shows the cost of a 30 sec commercial in millions. Every bar represents the cost of the commercial for that Super Bowl in millions. The gray dashed lines highlights the most expensive game to have a commercial air (5.6 mil). This graph has a clear exponential pattern. Super Bowl: the National Football League championship game, played annually between the champions of the National and the American Football Conferences.
Similar Posts:
Super Bowl ~ Historical Viewership
Super Bowl ~ Margin of Victory
A Super Bowl Commercial Cost
